A teaser (or blind profile) is a short, anonymous summary of a business for sale that shares the industry, rough location, and headline financials without revealing the company's identity. Brokers circulate it to gauge buyer interest before requiring an NDA.
Worked example
| Field | Shown |
|---|---|
| Industry | HVAC service & install |
| Region | Southeast US |
| Revenue | ~$1.6M |
| SDE | ~$350,000 |
| Asking price | ~2.9× SDE |
| Company name | Withheld |
Enough to screen against your buy box; not enough to identify the seller.
Why it matters when buying a business
Teasers are how you triage deal flow fast. Run each one against your buy box before spending time on an NDA. If it fits, sign the NDA to unlock the full CIM; if it doesn't, pass in one sentence and keep your pipeline moving.
