The Acquisition Ace coaching program
Here's how we help you buy your first business.
A step-by-step coaching program. You learn the whole process, then real operators coach you deal by deal until you own a profitable business.
Live dailyDaily coaching calls
Ben and the coaches take calls every day
+9
186documented closings
$101M+acquired by members
$1.66Maverage deal size
2,500+members in the community
How it works
This is a coaching program,
This is a coaching program,
not a course you watch alone.
From your first lesson to the day you own a business, real operators are in it with you. Here's how.
01
You learn the whole process
Structured video training takes you from zero to confident: reading financials, valuing a business, and structuring a deal. You learn it properly before you risk a dollar.
Nothing left to guess
02
We coach you, live and 1-on-1
Live coaching calls every day, deal reviews, and direct chat support from coaches who have bought their own businesses. Get a real person on your specific deal.
You're never alone
03
You buy your business
When you find a real deal, we walk it with you step by step: evaluation, negotiation, financing, and closing, all the way until the keys are yours.
We're there at the close
The team
See the coach scoreboard
Who's coaching you?
Not marketers, just owners. Every coach went through this exact program, closed their own acquisition, and now guides you through yours.
We rank our coaches by real closed deals.See the live scoreboard of who's actually bought the most businesses.
Why buy instead of build
Why buy a business instead of building one?
Every other path makes you pick one: income you can live on today, or ownership that builds wealth tomorrow. Buying an existing business is the rare one that can do both. Tap any option to see how it scores.
Income today →Established cash flow
Wealth tomorrow →Ownership & long-term upside
Low
High
Low
High
The sweet spot
Buy an existing business
Cash flow today. Ownership for tomorrow.
You're not starting from zero. You buy a business with customers, revenue, operations, and a track record, while gaining the ownership and long-term upside that comes with owning the asset.
Illustrative comparison, not a projection or guarantee. Every path carries risk, and outcomes depend on the specific business, market, and execution.
The ACE Strategy
Most coaches teach you to find deals.
Most coaches teach you to find deals.
We teach you to read them first.
Learn the numbers first and buying stops being a gamble. That's our whole approach, and its name spells out the three moves in order: Analyze, Choose, Execute. Tap a letter:
A
Analyze: read the numbers first
The dry part nobody teaches, because everyone else is busy chasing listings. Once experts show you how to read financials, SDE, and CIMs, you can tell a good deal from a bad one at a glance, like spotting a red car from a blue one, when before every car just looked like a car.
The operating system
Six levels, one clear path.
We turn the hard part into a game. You climb six levels, from onboarding to closing your first deal, so learning the process is something you actually enjoy.
01
Level 01
Onboarding
Get set up, plug into the community, and start with a clear plan and a weekly rhythm.
Everything included
A complete acquisition ecosystem.
Not a course you watch once. A living program with the training, people, tools, and partners you need to actually close a deal.
Live coaching
A live call to walk into, every weekday.
- Daily, Mon to Fri. A live room every single weekday, so you are never stuck alone.
- Coaches, Ben and guests. Operators who have closed, plus SBA lenders and industry pros.
- Recorded and interactive. Replays with notes, and your own deals reviewed live.
01 / 12
Training
The whole process, simplified from A to Z.
- Action-based. Every lesson moves you forward a step, not just fills your head.
- Made simple. Acquisition is complex; we broke it into a clear, followable path.
- Structured levels. From first principles to owning and running the business.
02 / 12
Deal reviews
Real deals, broken down with you.
- CIM reviews. Bring a real CIM and we work through the numbers and the story together.
- LOI and negotiation. Sanity-check your LOI and your approach before you send it.
- Learn by watching. See real deals analyzed so you spot the good and the bad faster.
03 / 12
1-on-1
Private calls with coaches who have closed.
- Only closers coach. Every 1-on-1 is with someone who has actually bought a business.
- Always a slot. Multiple coaches means there is always a time that works for you.
- Recording every time. You keep the recording of each 1-on-1 call.
04 / 12
Community
2,500+ active buyers in your corner.
- Connect and collaborate. Trade deals, feedback, and intros with people doing the same thing.
- Deals from members. Members have closed deals sourced from other members.
- Genuinely active. A living community, not a dead forum.
05 / 12
Deal flow
A deal database, from the people who built it.
- Preferred pricing. A member discount on SMB Market through our partnership.
- Founders coach here. The SMB Market founders coach inside the program.
- Inside track. First look and deeper insight, because we help shape it.
06 / 12
AI assistant
Answers at 2am, trained on everything we teach.
- Always available. Weekends, late nights, whenever the team is offline.
- Trained on our material. Built on our live calls, trainings, and full knowledge base.
- Just chat. Ask in plain English and get real, specific guidance.
07 / 12
Templates
Every calculator, model, and document, ready to go.
- Deal calculators. The same models the team uses to size up a deal fast.
- Legal and process docs. LOIs, NDAs, worksheets, scripts, and checklists.
- Never start blank. Begin from a proven template every time.
08 / 12
Diligence
Verify the right things, with the right partners.
- Checklists and frameworks. Know exactly what to check before you sign.
- Diligence partners. Access to vetted due-diligence partners when you need them.
- Catch red flags. Spot the problems before they cost you.
09 / 12
Negotiation
Structure creative deals that actually close.
- Price and terms. Purchase price, seller notes, working capital, transition terms.
- Creative structures. The moves that get deals done when there is no "normal".
- Worked live. We talk negotiation on the calls, not just in theory.
10 / 12
Accountability
We keep you moving, not stuck.
- Regular check-ins. We hold you accountable and check in on your progress.
- Direct support. 1-on-1 messaging the moment you hit a wall.
- Momentum. The nudge that turns "someday" into a closed deal.
11 / 12
Network
Preferred lenders, investors, and pros.
- SBA lenders. Preferred lenders who actually understand acquisition deals.
- Investor network. Access to a preferred investor list to help fund deals.
- Better terms. Preferred rates because you come through us.
12 / 12
Ready to go deeper?
Everything you need to close, in one place.
The training, the coaches, the tools, and the partner network, all pointed at one thing: getting you to a closed deal. Book a strategy call and we'll show you exactly where you'd start.
Timeline
How long does it take to buy your first business?
Most members close in their first year. You learn first, hunt second, and close when the numbers are right. Here's the realistic path.
Month 1FoundationsOnboard, learn the process, and set your goal and search narrative.
Months 2 to 3Data masteryReps on listings and CIMs until the numbers are easy.
Months 3 to 5The huntBuild deal flow, request CIMs, first real LOIs.
By month 6Under contractFirst accepted LOI, into diligence and funding.
Months 10 to 12ClosedMany close here; the fastest do it in about five.
Timelines vary widely and depend on your effort, your market, and the deals you find. This reflects typical member journeys, not a promise. Results come from consistent execution.
Fit
Built for serious people ready to do the work.
Corporate professionalsReady to turn a career and a salary into ownership.
EntrepreneursWho'd rather buy cash flow than build it from zero.
Business ownersLooking to acquire, cross-sell, or roll up.
InvestorsWho want to own or back real operating businesses.
OperatorsWho can run a business but want to own one.
First-time buyersWho want a proven process instead of guessing.
Who this is not for
Anyone chasing a get-rich-quick or lottery ticket.
People who won't learn new things or do the reps.
Those who want it done for them with zero effort.
Anyone not prepared to commit for the long haul.
Why we're different
How we're different from a typical program.
Most programs sell you information and leave you alone with it. Here is what you actually get with us, next to what a typical course gives you.
Acquisition Ace
A typical program
Video training and lessons
Both give you lessons to watch.
A structured path to follow
Both lay out a curriculum.
Coaching on your actual deal
A coach works your real deal with you, so you finish with a business, not a folder of notes.
Live deals and real reps, not theory
Real listings, CIMs, and seller calls from day one, not invented case studies.
Personalized feedback on your numbers
Bring your specific deal and hear exactly what to do next.
Kept current with SBA rules and the market
The playbook and tools update as the rules and market change.
A community and partner network
Lenders, brokers, attorneys, and hundreds of buyers, one message away.
Coaches who have closed their own deals
Every coach has personally bought a business.
Templates, calculators, and an AI assistant
LOIs, scripts, deal models, and 24/7 answers, ready to use.
Preferred SBA lenders and investors
A vetted network to actually fund your deal.
Free tools
Check out some of our tools.
These are free, lite versions of the full tools members use inside the program. Click any one to try it. No login required.
Acquisition Blueprint
→
Build your personal step-by-step plan to buy a business in minutes.
Valuation Calculator
→
Estimate what a business is worth from its cash flow and multiple.
SBA Loan Calculator
→
Model payments, rate, and terms on an SBA 7(a) acquisition loan.
DSCR Calculator
→
Check whether a deal's cash flow can safely cover its debt.
Max Purchase Price
→
Back into the most you can pay and still hit your return.
Deal Scorer
→
Score an opportunity against the factors that actually matter.
Inside the program you get the full-power versions, plus the deal calculator, AI assistant, pipeline & CRM, and the complete resource library.
Ready when you are
Let's find out if it's a fit.
This program is for people who are serious about owning a business. Book a strategy call and we'll figure out together whether this is your path, and exactly where you'd start.
Book a strategy call
We accept members who are ready to do the work. The call is how we make sure it's a fit, both ways.